SWEET-ORR

Sweet-Orr is a brand of protective clothing steeped in American tradition, crafting durable workwear since 1871. The #LoveWhatYouDo campaign features a diverse group of 10 artists, tradespeople, and craftsmen who share their inspiring personal stories of dedication and passion for their work. The individuals who wear Sweet-Orr’s workwear are not only an inspiration but also builders, innovators, and boundary-pushers. They do what they do not just because they have to, but because they truly love it. These remarkable people have a tale of creativity, resourcefulness, and skill to share. Our task was to conceive, design, and execute a campaign, along with creating a collection of cinematic videos and photographs.